Bob Simms

Robert H. Simms, former President and CEO of Bob Simms Associates, Inc., was widely acknowledged as a social engineer/social mechanic. Bob was recognized for his demonstrated skills as a communicator, problem solver, and creator of innovative community programs for public and private sector institutions.

He was the architect of the "Minority Experience" Management Training Program which was featured in the April 1988 Conference of the American Society of Newspaper Editors and "Presstime," the journal of the American Newspaper Publisher's Association. His clients have included: Knight Ridder Institute of Training, USA Today, Newsday, The American Newspaper Publishers Association, The American Society of Newspapers Editors, The Detroit Free Press, The Detroit News, The Charlotte Observer, Press-Telegram (Long Beach, Ca), The Dade County Public Schools, Metro Dade County, Williamson Cadillac Company, and others.

Previously in his former company, Bob Simms Associates, Inc., he served as a contractor with the U.S. Department of Defense Race Relations Institute at Patrick Air Force Base for four years as a designer of their "field experience." His three day program, "The Miami Inner City Minority Experience," explored the values, culture, strengths and mores of Miami-Dade County's diverse population. His models offered constructive alternatives for understanding and valuing the contribution of each group.

Prior to his work as an external consultant, Bob served as Executive Director of the Metropolitan Dade County Community Relations Board for 16 years. His community involvement covers the broad spectrum of Dade County's civic institutions and organizations, ranging from the Orange Bowl Committee, the University of Miami, Board of Trustees, to community based organizations. Bob was currently the Advisor on Diversity at Ransom Everglades School in Coconut Grove, Florida.

Bob Simms died on Dec. 15, 2014, at the age of 87.